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Videos

The Wave of automation

Uncovering Automation surf or dive: 5 surfing lessons from a researcher.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dmitry Gaiduk
Company: CoolTool Inc
January 15, 2017
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Citation

Gaiduk, D. (2017a, January 15). The Wave of automation. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-wave-of-automation


Videos

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples' lives. What can we learn from this to increase our impact and relevance as qualitative researchers?

Catalogue: Global Qualitative 2017: Back to the future
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
January 11, 2017
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Citation

Prasad, S. (2017a, January 11). Breaking news!. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/breaking-news--8937


Videos

Beyond the hype

The use and the impact of the Virtual Reality in the research industry.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jim Mott, Peter Thomas
Company: BAMM Ltd.
January 11, 2017
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Citation

Mott and Thomas (2017a, January 11). Beyond the hype. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/beyond-the-hype-8936


Videos

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
June 15, 2016
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Citation

Verhaeghe, Pallini, Deceuninck and Vucescu (2016a, June 15). The power is in the mix. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-power-is-in-the-mix


Videos

Breaking news from ESOMAR

Latest news in the research industry.

Catalogue: Asia Pacific 2016: Get Connected!
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). Breaking news from ESOMAR. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/breaking-news-from-esomar


Videos

Joining the dots to join hands across the globe

Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans,...

Catalogue: Congress 2016: #WOW
Authors: Kelsey Finnegan, Will Goodhand
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Finnegan and Goodhand (2016a, June 15). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe


Videos

The implicit debate

Implicit? Does it work, what works, how does it work? A series of short insightful presentations followed by a debate.

Catalogue: Congress 2016: #WOW
Author: Sarah Cunliffe
June 15, 2016
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Citation

Cunliffe, S. (2016a, June 15). The implicit debate . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-implicit-debate-


Videos

A debrief through a virtual reality window

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual...

Catalogue: Congress 2016: #WOW
Authors: Alastair Liptrot, Paul Labagnara
June 15, 2016
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Citation

Liptrot and Labagnara (2016a, June 15). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window-8669


Videos

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...

Catalogue: Congress 2016: #WOW
Author: Thomas Troch
June 15, 2016
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Citation

Troch, T. (2016a, June 15). Enter the experience economy. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/enter-the-experience-economy